Independent analytics & applied AI consultant

Clearer analytics. Practical growth opportunities. AI workflows your team can use.

I help ecommerce and DTC brands, SaaS founders, marketing agencies, and Chicago small businesses get analytics they can trust, reporting they can use, and AI workflows for repetitive, non-critical work.

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Relevant experience

A/B + MVT digital experimentation across web and app
Product KPI strategy, customer behavior, and decision support
BI dashboards, reporting systems, and operational visibility
Growth market insights, KPI frameworks, and prioritized recommendations
Professional portfolio

Professional experience and applied work behind the recommendations.

Explore my professional experience, review applied analytics work, or see how my independent consulting practice supports business decisions.

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Professional Experience

Digital experimentation at Ulta Beauty, network planning at Shipt, KPI reporting, client strategy, and AI research.

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Case Studies

BI foundations, demand forecasting, ecommerce A/B testing, operations reporting, and applied AI workflow examples.

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Independent Consulting

Defined analytics, reporting, digital experience, and AI deliverables with structured advisory support.

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Deliverable-based consulting

Expertise scoped around your business goals.

Choose an audit, reporting or AI workflow project, or a defined monthly reporting or advisory package. Every engagement begins with agreed scope, deliverables, deadlines, and handoff.

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Applied AI Workflow Sprint

Businesses and agencies with repetitive, non-critical workflows that can benefit from appropriately scoped AI automation.

Selected work

Evidence, framed as business problems.

Operations BI

Network planning dashboard work

Built reporting and automation around market operations, ZIP-code coverage, and daily order volume so planning teams could see operational movement more clearly.

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Experimentation

Ecommerce A/B test analysis

Cleaned experiment data, validated control/treatment setup, compared conversion behavior, and translated the analysis into a business interpretation.

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Growth Consulting

Mystery Street Recording growth strategy

Connected discovery, market and competitor analysis, KPI thinking, and digital recommendations to a clearer growth plan.

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Background

My background includes employment, internships, research, competitions, and academic work connected to Ulta Beauty, Shipt, Innovation DuPage, HAVI, Northern Illinois University, and Mystery Street Recording Company. These affiliations describe experience and do not identify clients of my independent consulting practice. Employers are not presented as independent consulting clients.

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Portrait of Anthony Baptiste
About Anthony

Building depth in digital experimentation and product analytics.

I am a Digital Experimentation Analyst at Ulta Beauty and a Northern Illinois University graduate in Operations & Information Management with a Computer Science minor.

My background spans experimentation, product and operations analytics, business intelligence, client strategy, and applied AI research. Across each setting, the common thread is translating complex analysis into a decision someone can confidently make.

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Have a business challenge to solve?

Tell me what you’re trying to see more clearly. A few sentences is plenty. Happy to find a time after 5 p.m. Central on a weekday or during mutually agreed weekend hours. Email works any time, and I reply within two business days.

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See what delivery can look like.

Explore an illustrative audit report, a dashboard mockup, and a human-reviewed AI workflow, each clearly labeled as a sample.

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